In this first episode of "Perspectives", Pablo Apiolazza sits down with Giles Crouch, Digital Anthropologist, for an enlightening conversation framed within the context of Global Goals Week —an annual week of action, awareness, and accountability for the Sustainable Development Goals. 

They explore the pressing theme of "Global Goals and How to Achieve Them," discussing the transformative role of innovation, the ethical implications of Artificial Intelligence, and the tension between business and humanity in our digital age.

 The conversation also delves into the shift in customer focus from people to shareholders, the concept of "homo culturalis" versus "homo economicus," and the evolving role of social media companies in the context of global objectives.

Giles Crouch is the Chief Innovation Officer at NordSpark, an Innovation Agency based in Nova Scotia, Canada. With over 20 years of experience in bringing technology products to global markets, Giles combines marketing, cultural anthropology, and innovation frameworks to navigate the complexities of the digital world. He is a recognized thought leader in helping businesses scale and innovate, and his recent Medium article "The Tension Between Business & Humanity in the Digital Age" has garnered significant attention. Giles is also actively involved in mentoring Canadian women entrepreneurs and serves as the Marketing Communications Chair for the Atlantic Tech Summit.

Join us for this timely discussion that traverses the intersections of technology, culture, and global sustainability, offering listeners valuable insights and actionable steps to contribute to global goals during this pivotal week of global action.