The marine industry is a complex and competitive market, making it difficult to stand out from the competition. Jotun is a leading global manufacturer of paints and coatings for the marine industry, who approached us because they needed to find new and innovative ways to tell the story of their products and reach their target audience. We created an animated video that simply and effectively tells the story of all their products. intended for social media and unveiled at the Genoa International Boat Show, one of the most important boat shows in the world.