Hello and welcome to another pill of Asimov for professionals. I'm Pablo Apiolazza, your host and creative director of Asimov media. And today we're diving into the fascinating world of logos. Whether you're a marketer, science communicator or just someone interested in branding, this episode is for you. So the type of logos is the first thing that we will talk about. And the naming logo is the most common term used by, well, almost anyone. Logo is the word that comes from Latin. So additional elements like symbols, images, or icons in the text do not represent the logo because the logo is always a lettering. Type Setting is only a grouping of letter words. Then we have imago types. Imago type come from the Latin word imago, which means image, which for me is one of the most interesting type of logos. And the key is the balance between the icon and the word. They are typically used together and separately, so they could turn into an icon and a logo. Logo is the Well, the ISO logo then is. And the image that makes an icon and an image path with text in a single element with interaction, they don't work separately. And then we have isotypes. The isotype come from the Greek ISOs. That means equal or identical. So in isotope is the graphic representation of the business or the institution. It's just the icon of image that visually shows the values and personality of your branding or product or service. Now let's talk about how logos are stored. Vector formats like SD, SVG or AI are the gold standard. AI is not the artificial intelligence but Adobe illustrator and they can be resized without losing quality, making them incredibly versatile. These are the most common formats, but we beware because PDF files can also store non vector images. And then we have the raster images. For example, PNG or Jpeg. There are more format, but these two are the most popular. PNGs are great for digital use. They support transparency, which is that you can put images in behind them. But the problem is that they lose quality when resized. JPEGs are generally not recommended for logos as they lose quality when compressed and they don't support transparency. So this is the problem that we can have with the logo that is in raster format. So why vector? Well, Vector allows for transparency and scalability so we can make those smaller. Bigger. And according to the use. So in a nutshell, as for logo versus for different applications to your graphic designer agency and send your logos in vector format, or at least a PNG format with a good size and transparency. Leave your email after this video if you want to access other videos like this one. Thank you very much.